True North defines three clusters of customer focused guidelines from which we develop and measure the key success factors essential for delivering cost-effective, world-class maritime solutions

Our success is based on our customers’ success and trust

How our customers benefit

We never take our customers for granted
Understanding - Their markets and ambitions
Full cooperation - Winning business proposals
Communication - Open and full
Continuous improvement - A vital part of our management systems


How we improve performance

Valuing our people - Rewarding excellent performance, Training
Continuous monitoring - Service standards
Knowledge leadership - Maritime industry changes and developments
Sharing and expanding knowledge - With our people and customers
Dealing with problems and issues - Promptly and resolutely

What we stand for

High-quality - improving performance
Compliance - Industry laws, Regulatory standards
Commitment - Safer ships, Cleaner seas
Beliefs - Traditional values, Innovative solutions, Quality, Personal integrity and accountability